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Tesco Stores Ltd
Tesco is one of Britain's leading food retailers. The company owes its success to its emphasis on meeting changing customer needs through service and innovation, while maintaining its commitment to value and quality.
Tesco, Yeovil - News The Meat Counter at Tesco Yeovil reached the grand finale of the Supermeat Awards that was held at the Hilton Hotel in London. The competition had two aims; firstly to find the most initiative products (of which Tesco swept away with most of the awards) and secondly, to find the best Meat Department of all retailers. The judges had a strict criteria to follow which included things such as Customer Service, Availability, Presentation and Quality. What is the commitment Tesco has to its customers? Tesco customers want the best possible value for their money. Tesco is determined to offer its customers quality products, good service, attractive stores and low prices. To meet these aims, Tesco:
For example, in 1993 we introduced Value lines, which offer exceptional value for money, followed by New Deal Pricing on leading commodities and brands in 1994. In 1996, Tesco introduced Unbeatable Value with the pledge that nobody will sell the equivalent product for less money; if a customer discovers he or she can buy the product for less within three miles of the Tesco store, Tesco will refund twice the difference and drop its prices accordingly. Unbeatable Value covered not only 600 products, but petrol as well. |
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