Yeovil Chamber of Commerce
5 Coronation Avenue
Yeovil
Somerset
BA21 3DX
T:01935 804999
E:yeoviltownteam@gmail.com

Yeovil Town Team

Shops and businesses in Yeovil look set for an even brighter future following the establishment of The Yeovil Town Team, which replaced the Yeovil Town Centre Partnership.

The objectives of the Yeovil Town Team are to:

  • Generate more footfall and consumer spend
  • Raise Yeovil’s profile in Somerset as a major shopping and business centre
  • To create a clean, pleasant town centre with open spaces
  • Maintain our walkways, streets and buildings in a good state of repair
  • Maintain convenient access to the town centre in the face of increasing traffic congestion
  • Provide a wider range of leisure opportunities within the town
  • Create a happier and healthier place to work, live, shop and relax
  • Create an enjoyable, varied and exciting shopping experience
  • Provide easy, accessible parking
  • Maintain a safe, secure and hassle free centre
  • Provide good facilities for the disabled
  • Organise seasonalevents and attractions

Our achievements to date:

  • Take a Break Tuesday – promotions to increase footfall and consumer spending
  • Christmas Cracker – initiative to increase Christmas spending
  • Organising Yeovil Christmas Lights Switch on and entertainment – the best yet! David Mills, Manager of Quedam Shopping said “This has been a top team effort from the Yeovil Town Team, Western Gazette and Breeze FM to organise this event”
  • Worked with partners to ensure the Olympic Torch Relay through Yeovil was an enjoyable and memorable event
  • Set up a Town Centre Community Safety Action Group resulting in much better working relationships between businesses and the police
  • Introduced an innovative Yeovil Town App for mobile phones providing on line access to the town guide and showcasing offers and shopping experiences
  • Launched a Shopping Loyalty Card for Yeovil in February 2013

 Board Membership Benefits include:

  • The opportunity to become part of a dynamic and influential team working together for the   benefit of Yeovil
  • Influence on how the Town Team fund is spent for the benefit of the town
  • Networking Opportunities for your company
  • Quarterly Newsletters
  • An invitation to the Yeovil Business Awards
  • VIP entrance to the Yeovil Christmas - Light Switch On Event and invitation to the VIP reception afterwards (Thursday 14th November 2013)
  • Your company will receive an enhanced entry on the forth coming Yeovil Town App
  • Your logo will appear on Yeovil Town Team romotional material and the quarterly newsletter

The Yeovil Town Team is your link to growing your business in a safe and secure environment.
Yeovil Town Team will listen to all ideas and work with you to develop your business within Yeovil.

The Action Groups

Promotions & Marketing Group - led by Sarah Pullen of the Western Gazette

This group was responsible for the Take a Break Tuesday campaign - which offered shoppers free parking in Yeovil Town Centre between 12 and 2pm on 4 consecutive Tuesdays and was one of the largest promotions Yeovil Town Centre has ever seen. It is also first-class example of how the Promotions and Marketing Group has the ability to deliver quickly in a significant way.

The campaign (which was centred on the concept of free parking) saw huge customer take up, boosted by a large number of money off offers (at one stage the Western Gazette had three pages of money off vouchers from traders in the Town). Despite its size and complexity, 'Take a Break Tuesday' was created in a very short timescale via the members of Yeovil Town Centre Partnership - particularly the Western Gazette, Yeovil Chamber of Trade, Yeo Leisure Park, Yeovil Town Council, South Somerset District Council, Midwest Radio and the Quedam Centre.

Safety and Security - led by Jason Livingstone of the Yeovil Chamber of Trade

This group has been formed to tackle the issue of community safety and anti social behaviour in the town centre.  It has already held 2 meetings with traders and hopes to work in close partnership with Avon & Somerset Police. This group will also work to improve the perception of Crime and ASB in the Town Centre.

Street Scene - led by Marie Ainsworth of SSDC

There is no point in having a successful marketing strategy if, when people arrive in Yeovil, they think the streets are unclean or maintained poorly.

Yeovil is very good in these areas generally but sometimes there can be issues. The objective of the street scene action group therefore will be to help raise the standards of our street scene ever further and develop response systems so that as and when issues are indentified they can be dealt with more rapidly than in the past.

Marie Ainsworth of SSDC who also leads on SSDC's programme of street audits with which many members are involved, leads the group.  It is hoped that by linking these two important initiatives will ensure the best use of resources.

Yeovil Town Team will listen to all ideas and work with you to develop your business within Yeovil.

Contact Leisa Kelly on 01935 709725 or

Email Yeovil Town Team.

Yeovil Town Team

Yeovil Town Team

Yeovil Town Team

Yeovil Town Team